Utkarsh India Ltd. illuminates Kolkata’s Durga Puja with DOOH Campaign

This Durga Puja, Utkarsh India Ltd. commanded attention in Kolkata with a visually arresting and highly effective Digital Out-of-Home (DOOH) initiative. Leveraging an extensive array of LED branding, strategically positioned across the city’s busiest thoroughfares, the campaign delivered exceptional visibility and fostered a strong connection with audiences during the region’s most significant festive celebration. 

The vibrant LED creatives, prominently displayed in high-footfall zones as shown in the image, were designed to captivate. Their dynamic nature ensured they not only caught the eye but also significantly amplified brand recall, allowing Utkarsh India Ltd. to remain top-of-mind amidst the characteristic festive fervor. 

Kunal Gurnani, Head of Marketing, Utkarsh India, commented on the success: “This Durga Puja, our Utkarsh LED branding in Kolkata stood out as a powerful DOOH initiative, giving us remarkable visibility and strong audience connection during the city’s biggest festive celebration. Strategically placed at high-footfall zones, the vibrant LED creatives not only captured attention but also amplified recall, ensuring our brand stayed top-of-mind amidst the festive buzz. The campaign reaffirmed that in DOOH, location is everything—choosing the right spots delivers maximum impact and mileage. Festivals are moments of high emotion and high visibility, and with LED branding, we were able to ride the festive wave and engage audiences at scale.” 

The initiative resoundingly confirmed the paramount importance of precise location targeting in DOOH advertising. By expertly harnessing the engaging power of LED technology and the heightened public presence during the festive season, Utkarsh India Ltd. successfully navigated the celebratory wave, achieving widespread audience engagement and firmly cementing its brand presence in a crucial market.