Skipper Pipes lights up Durga Puja with nationwide OOH & DOOH campaign

This Durga Puja, Skipper Pipes illuminated the festive landscape with a high-impact, multi-city brand experience that celebrated safety, trust, and innovation at scale. From owning the streets of Kolkata to commanding attention across Bengal, Bihar, Jharkhand, and Assam, Skipper Pipes executed one of the most ambitious festive brand takeovers in recent times. The campaign was a masterclass in massive-scale, multi-format (OOH) execution, utilizing a spectrum of media from traditional billboards to cutting-edge digital experiences. 

The scope of the campaign was immense, featuring branding at 50 strategic Puja Pandals across Kolkata, Bengal, Bihar, Jharkhand, and the North East. This direct pandal presence anchored the brand within the heart of the community celebration. Complementing this high-visibility OOH push was a nationwide retail blitz, marking the advent of the festive season across 2000+ retail gates across India. The campaign seamlessly merged traditional celebration with marketing innovation by securing key formats like large-format unipoles and custom arch gates to dominate major arteries and transit points. 

Spanning over 1 lakh sq. ft. of immersive brand presence, Skipper’s activation featured state-of-the-art visual technology. This included high-definition DOOH integrations and spectacular anamorphic LED visuals, transforming high-traffic festive spaces into dynamic storytelling arenas. This strategic mix ensured maximum campaign visibility, with static formats building broad recall and digital media delivering memorable, innovative creative. The sheer magnitude of the campaign led to a staggering estimated reach of more than 10 million+ eyeballs across just 8 days of the festival. By leveraging this comprehensive omnichannel approach from pandals and unipoles to anamorphic screens and retail gates the campaign not only amplified brand recall but also set new benchmarks in festive engagement and market visibility.  

Speaking on the campaign Anirban Pal Chowdhury, National Marketing Head, Skipper Pipes: “Durga Puja is not just a festival — it’s an emotion that unites millions. At Skipper Pipes, we wanted to celebrate this spirit by taking our message of safety and trust straight to the heart of the celebration. This year’s campaign reflects how a legacy brand can blend cultural relevance by implementing cutting-edge technology and innovation to create meaningful, high-impact connections with people across regions. It’s more than branding — it’s about being part of the country’s festive spirit .”