Mia by Tanishq makes every day ‘Precious’ with a calendar-themed billboard

Mia by Tanishq has turned heads this October with a striking, calendar-inspired billboard that celebrates the spirit of women, every single day. 

Executed by Platinum Outdoor, the larger-than-life outdoor installation, bathed in Mia’s signature pink, transforms an everyday object, the monthly calendar, into a canvas of elegance and empowerment. Each date square features a unique Mia jewellery piece, symbolizing how every day holds something beautiful, bold, and precious for women. 

With the tagline “Precious. Every Day.”, the campaign is a vibrant reminder that self-expression doesn’t need an occasion. Every earring, pendant, and ring showcased on the billboard embodies a different facet of womanhood, from strength and ambition to grace and individuality. 

The creative approach seamlessly marries product storytelling with visual engagement, inviting viewers to pause and appreciate the artistry behind Mia’s design language. The billboard comes alive through its clever use of light and color, making each day’s jewellery piece glisten, much like the women it celebrates.