Tenders

Arnav Advertising bags advertising rights for Digital LED TV media at Ayodhya Dham Junction

The contract is for a period of 5 years

Published

September 23, 2025

Arnav Advertising Agency (formally Arnav Creation), led by Roushan Kumar Srivastava, based in Delhi NCR has secured a prestigious 5-year contract with Northern Railway’s Lucknow Division for installing and operating digital media assets at Ayodhya Dham Junction.

As per the agreement signed on September 19, 2025, the contract covers the installation, operation, and maintenance of 27 Digital LED TVs mounted on Plastic Bottle Crushing Machines (PBCMs) across key passenger areas of Ayodhya Dham Junction, including Platforms 1, 2, 3, the air concourse, and the new station building. Each unit is fitted with three-sided 43-inch LED screens, offering high-visibility digital advertising space while also promoting eco-friendly passenger engagement through bottle recycling.

The contract begins on October 19, 2025, and will run till October 18, 2030. The media rights were allotted through an e-auction process conducted on September 19, 2025, under Northern Railway’s commercial wing.

With Ayodhya emerging as a high-footfall spiritual and tourist hub following the inauguration of the Ram Mandir, this development positions Arnav Advertising Agency at the center of one of India’s most sought-after OOH media markets. The dual-purpose model of digital advertising integrated with PBCMs not only enhances brand visibility but also underscores sustainability, aligning with Indian Railways’ focus on passenger amenities and green initiatives.

With this contract, Arnav Advertising Agency further cements its position in railway media, opening up premium opportunities for advertisers to connect with a diverse audience at one of the country’s busiest and most culturally significant railway stations.