Campaigns
Appy Fizz goes big with Vicky Kaushal in nationwide OOH campaign
The campaign is executed by Platinum Communications
Parle Agro has launched a high-impact, nationwide campaign for its flagship beverage, Appy Fizz, featuring Bollywood actor Vicky Kaushal as the brand ambassador. The campaign is built around the bold tagline “The One. The Only. Appy Fizz,” and aims to dominate visibility across key markets in India.
The brand has taken over large-format billboards, bus shelters, and DOOH spots in metros and Tier II cities. The creatives are unmistakable bright red backgrounds, clean typography, and Vicky Kaushal holding the iconic bottle with confidence and attitude. It’s a clear attempt to reinforce Appy Fizz’s bold personality and make a statement in a cluttered market
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Campaigns
Flipkart Minutes taps into a childhood limerick to sell instant milk
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Campaigns
Nintendo and Illumination bring Princess Peach’s stained-glass mural to Manhattan
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Brand Insights‘OOH is how we show up in someone’s city, their neighbourhood, their daily commute’
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Campaigns
Apple TV+ turns Times Square corner into a Formula 1 racetrack