Campaigns
Zomato continues to give plenty of #foodforthought
The app-based food delivery brand has adroitly used large formats to communicate well-crafted communications, making it stand out in the outdoor; the campaign also underscores that content is king
True to the year-end spirt of celebrations, app-based food delivery brand Zomato urged people to live it up with plenty of #foodforthought. The brand has adroitly used the large formats to communicate well-crafted communications, making the brand stand out in the outdoor.
The sustained campaign has also underscored that well thought out creatives can give brands distinctive positioning on the OOH canvas
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Paramount Pictures takes ‘Street Fighter’ from street signs to larger-than-life OOH stunts
From fight-inspired street signage to a billboard featuring a larger-than-life stunt, Paramount Pictures turns the streets into an extension of...
‘Sunfeast Mom’s Magic Shines’ lights up the festivity with ‘Ei Pujo, Shine Koro!
The brand transforms Harish Park into ‘Kolkata’s Shiniest Pujo Pandal’, celebrating the light, creativity and festive spirit of Kolkata’s Durga...
Bingo! Tedhe Medhe brings ‘Abol Tabol’ to life through an immersive Durga Puja experience
At Rajdanga Naba Uday Sangha in Kolkata, the brand blends Bengali literary nostalgia with playful installations, interactive games and digital...
Union Mutual Fund takes investor awareness campaign ‘Tukka Nahi, Tareeka Chahiye’ to Mumbai Metro
Campaign on Mumbai Metro Line 1 aims to take the message of informed and disciplined investing to lakhs of daily...
Cleartrip takes travel deals to the streets with ‘Chhutti Ka Thela’
The travel platform brings the familiar Indian street vendor format to Gurugram’s Cyber Hub, turning holiday packages into an interactive...
WOW Advertisement adds eight digital OOH screens across Ahmedabad and Surat
The expansion includes seven traffic LED screens across Ahmedabad and a 41 ft × 60 ft curved outdoor LED screen...
billups celebrates its anniversary by putting its people on billboard
The campaign is participating in fifteen locations across Asia, Europe and North America, including Belgrade, Amsterdam, Brussels, Berlin, Chicago. Portland,...
PDSN Media expands corporate DOOH network with new screens at Fulcrum
The new inventory comprises two 8×8 ft digital LED screens installed across Wing A and Wing B of the Mumbai...
Dubai Mall expands its DOOH network with 1,100 sqm of LED displays
Emaar Properties has reportedly deployed approximately 1,100 sq m of LED displays across indoor and outdoor areas of Dubai Mall,...
Broadsign bags contract with Context Networks for screen network in 14 US states
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Campaigns
‘Sunfeast Mom’s Magic Shines’ lights up the festivity with ‘Ei Pujo, Shine Koro!
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TendersSIMCA Advertising Limited secures advertising rights at Shirdi Airport
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CampaignsZomato serves up a Garba-inspired OOH twist with a ‘not a Blinkit ad’ billboard
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Contracts & InvestmentsTVS Motor appoints Dentsu for integrated media mandate