Campaigns
Zomato continues to give plenty of #foodforthought
The app-based food delivery brand has adroitly used large formats to communicate well-crafted communications, making it stand out in the outdoor; the campaign also underscores that content is king
True to the year-end spirt of celebrations, app-based food delivery brand Zomato urged people to live it up with plenty of #foodforthought. The brand has adroitly used the large formats to communicate well-crafted communications, making the brand stand out in the outdoor.
The sustained campaign has also underscored that well thought out creatives can give brands distinctive positioning on the OOH canvas
-
Contracts & InvestmentsMubadala Capital & TWG Global to acquire Clear Channel Outdoor in $6.2 billion deal
-
Markets in FocusGlobal OOH market set for strong growth: Polaris Market Research
-
PeopleBritannia Industries appoints Puneet Das as CMO, Siddharth Gupta elevated to VP- Marketing
-
CampaignsIGP launches two-way interactive billboard for Valentine’s Day gifting