Campaigns
LG goes outdoor to celebrate 20-yr presence in India
LG has launched a 360 degree’Celebrating Togetherness’ campaign that includes OOH messaging
As LG completes a successful 20-year presence in the Indian market, the company credits its business achievements in the country to the bonding with customers. To commemorate the 20 years journey in India, LG has launched a 360 degree ‘Celebrating Togetherness’ campaign that includes OOH messaging.
Amit Gujral, Head Corporate Marketing said, “It is celebration time for the brand and also for the extended family of millions of satisfied consumers who have made LG a part of their homes and a part of their daily lives. We would leverage all media platforms to extend our thanks to consumers and there are exciting experiential marketing campaigns planned around this.”
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Campaigns
IKEA puts the mess behind its tidy billboards
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Campaigns
Spotify turns fan-made playlists into hyperlocal OOH
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Campaigns
New Balance & Flipkart Unique give AC Runner an arrival worth stopping for
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Industry NewsIndia’s OOH market is evolving into a more technology-driven ecosystem: PwC report