Madison bags media mandate for Zopper

Madison Media has just announced the win of a consolidated media mandate of Zopper.com, the online grocery app major. The account will have major focus on OOH.  The account, estimated to be Rs.50 crore, will be handled from Madison’s Delhi office. Vikram Sakhuja, Group CEO, Madison Media & OOH, said, “It is a proud moment for us to win Zopper. Targeting remains one of Media’s greatest opportunities. And it would be exciting to unleash this capability in a hyper local retail context.

Zopper is India’s leading hyper local marketplace, funded by Tiger Global, and has emerged as the front runner in bringing both online and offline retailers to a common platform for Indian consumers with presence in cities such as Mumbai, Bengaluru, Pune, Hyderabad, Chennai, Kolkata, Gurgaon, Noida and Ahmedabad.

Harneet Singh Rajpal, Chief Business Officer, Zopper.com, explained, “Zopper has established itself as leading brand in the Hyperlocal space in a very short span of time. Our intent is to make the existing retailer ecosystem in India participate in the e-commerce journey and benefit from it. We believe that bringing together offline and online world would create a unique e-commerce model Made for India. It would create immense value for customers and retailers alike. To achieve this we are partnering with agencies who can do really innovative work. Madison has proved time and again that they can add great value to media requirements of a brand. I am very sure that Madison’s strength in understanding of clients need, developing innovative strategies and unmatchable execution would be huge plus for Zopper.