Campaigns
Blackberry runs BBM channel for Mumbai Indians’ fans
The BBM channel, called’Mumbai Indians’, was used to drive a promotional program at a leading mall in Mumbai.
Blackberry launched an on-ground BBM platform to connect with the large Mumbai Indians’ follower and fan base. The BBM channel, called’Mumbai Indians’, was used to drive a promotional program at a leading mall in Mumbai.
The program included various contests for’Mumbai Indians’ BBM channel followers. Eleven lucky winners would get to watch the IPL-7 Mumbai Indians team practice from the team’s dug out. The winners also received autographed bats, tee’s and matches tickets.
AUGUST 2025
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Campaigns
Piyush Pandey paid tribute through citywide OOH displays
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CampaignsGodrej Properties launces Real-Time Flight-Sync DOOH Campaign for Godrej SORA
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Industry NewsNew study says OOH delivers $7.58 marginal ROI, outperforming print, radio, and linear TV
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CampaignsBengaliShaadi.com takes over Kolkata Metro with localized OOH campaign