Campaigns
Blackberry runs BBM channel for Mumbai Indians’ fans
The BBM channel, called’Mumbai Indians’, was used to drive a promotional program at a leading mall in Mumbai.
Blackberry launched an on-ground BBM platform to connect with the large Mumbai Indians’ follower and fan base. The BBM channel, called’Mumbai Indians’, was used to drive a promotional program at a leading mall in Mumbai.
The program included various contests for’Mumbai Indians’ BBM channel followers. Eleven lucky winners would get to watch the IPL-7 Mumbai Indians team practice from the team’s dug out. The winners also received autographed bats, tee’s and matches tickets.
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CampaignsZomato serves up a Garba-inspired OOH twist with a ‘not a Blinkit ad’ billboard
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Creative ConceptsSignpost India turns Bengaluru Metro into a canvas for Karnataka’s cultural heritage
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Contracts & InvestmentsTVS Motor appoints Dentsu for integrated media mandate
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Industry NewsUS study finds OOH delivers $7.97 in marginal profit ROI as DOOH adoption triples