The OOH firm has bagged the contract for eleven years
Sam Balsara, who held majority stake in the agency, will become a minority partner
The OOH firm has won the sole rights for a three-year period
In a recently concluded tender for naming rights at DMRC stations, Pioneer has bagged the rights at 8 stations while Planet, Signpost, Explomedia and builder brand...
Indian Railways has decided to turn all signages within the stations, and on platforms and FOBs of 2,000 A-D class stations into only digital ones. Plans...
TIMDAA is launching its own network of static and digital OOH media at T2 of Delhi airport while upgrading the existing media network at T3.
The 8-ft high FOB offers double sided advertising area totalling 120 sq. ft
The large illuminated advertising screens currently on the façade of Piccadilly Circus will be replaced by a single huge ultra-high definition curved LED display. The work...
Australia's OOH advertising industry saw a massive 15.7% revenue growth during 2016, according to data released by the Outdoor Media Association
The stated objective is to achieve accelerated growth in non-fare revenues by leveraging the vast Railway infrastructure for big commercial returns
The campaign is executed in Montevideo, Uruguay
By branding entire fleets of autos in a distinct, soft-toned visual identity, the campaign ensures repeated, unavoidable visibility across the...
What sets the execution apart, however, is the use of boxing glove-shaped hand grips, a clever contextual innovation that turns...
The campaign is conceptualised by Ace of Hearts and executed in London
The campaign is conceptualised by TRP and executed in Australia
For OOH to grow and align with the increasingly omnichannel process of media buying, the industry needs to make it...
At the heart of Times Square, the campaign transformed a standard billboard into a live-action experience, featuring actress Charlize Theron...
The company plans to roll out five additional experience centres across major cities as part of its nationwide expansion strategy.
The campaign is executed by WPP Media across Mumbai, also using RoshanSpace Brandcom’s ProDigi TWINN to run 12 creatives with...
In an exclusive interaction with Media4Growth, Kristina Rudoman, Chief Commercial Officer at AllUnite, shares her insights in the context of...
The billboard is executed in Noida
Rishabh Parakh, Director of Operations of SVA Media Consultancy shares insights on inventory expansion, pricing pressure, and digital adoption in...
Opened in 1938, the Saarländisches Staatstheater (Saarland State Theatre) is a cultural landmark in Saarbrücken – the largest city in...
Focused on relatability and relevance, Burger King’s OOH ‘Finished’ ad scored 4.3 Stars with System1
The campaign, produced in partnership with creative agency and OAAA member company Extra Credits Projects, carries Earth Day 2026’s global...