Shunning the ambiguity of bureaucratic plans, RP Thakur, Executive Director, Non Fare Revenue, Ministry of Railways, took us through the most advanced plans on infrastructures and...
Resonating fellow speakers' opinions that OOH is fascinating and pose tremendous amount of possibilities, David Payne, Director, Mediabridge, UK, took us through some amazing OOH campaigns...
The new outdoor policy of MCD will give away cluster-based advertising rights to bidders so that each bidder gets a mix of prominent and less-prominent sites.
South Western Railway opens tender for a huge number of gantries, billboards and glow sign boxes in and around Bangalore.
Spotlight wins transit media of almost 9000 buses and bus shelters in Ahmedabad and rest of Gujarat.
The Outdoor Advertising Association from West Bengal moves to new address in Kolkata.
Amritsar-based Orango solutions has invested in aesthetically-appealing standees along with regular and digital OOH formats, as part of their airport branding solutions at Amritsar Airport.
EG Communications has won inside and outside branding rights of metro trains running on Line 5 and 6 of DMRC.
Bagging sole rights for digital screens at Yashwantpur railway station, Srishti plans to foray into digital OOH arena in a big way.
Pioneer has won LED screen rights at ITO metro station, naming rights of three metro stations on Faridabad line and unipoles' contract on certain stretches of...
The campaign is executed by MOMS Outdoor
Inspired by the popular “Whitney Houston Challenge”—where users must hit a drum at the exact beat drop of the iconic...
The campaign is executed by Connect Network
The campaign has been executed in Chetpet, Chennai
The campaign is executed by Platinum Outdoor
The implementation included the strategic placement of two large-format screens and eight pole-mounted screens at key commuter touchpoints.
In the first episode of M4G Talkies Podcast, launched by Media4Growth, host Meenakshi Menon, Founder of GenSxty Tribe, sits down...
In an age driven by attention economy with excessive focus on clicks, shares and instant gratification, Stephen Joseph, Group CEO...
Santosh ‘Paddy’ Padhi, Founder and Chief Creative Officer of INTO Creative, shares the creative journey and behind the scenes making...
In the next feature of Media4Growth’s series ‘Insights: Brand Marketers on OOH’- Siddharth Anand Jha, Senior General Manager, Havells India,...
The campaign features the monsters and characters from the fifth season of the show
In this edition of Media4Growth’s ‘Insights: Brand Marketers on OOH’ series, Girish Ahuja, Head of Marketing, H & R Johnson...
The activation is executed by NVE Experience Agency
In this edition of Insights: Brand Marketers on OOH, Shawn Chandy, Chief Marketing Officer, Paragon, shares how OOH continues to...
The campaign is executed by Platinum Outdoor