Data is becoming increasingly important as marketers realise the benefits of delivering timely, contextual and personalized messages.
The Asia-Pacific market for DOOH advertising will be one of the fastest growing, attributed to the expected increase in the GDP in this region and increase...
The bids are for ad rights on some 100 unipoles and a few FOBs and subways
Coca-Cola, which has been present at the location since 1954, and fellow incumbent Samsung, have confirmed their long standing commitments to the new Lights.
BBMP has reportedly assured removal of all unauthorised media within 2 months
The tender is for 10 unipoles, 8 toilet blocks and 50 flag signs. Flagsigns will be used for both social messaging and commercial advertising purposes
As opposed to Rs 45 crore ad revenues earned last year, SDMC has already earned Rs 75 crore this fiscal year and aims to mop up...
We have developed several elements of change in the way the Railways functions to keep up with the evolving technology, said Rail Minister Suresh Prabhu at...
The futuristic project will see sustainable creative installations integrated within Dubai Media City, Dubai Internet City and Dubai Knowledge Park
The area sees heavy traffic movement that makes the unipoles highly attractive to advertising brands
The campaign is executed by Platinum Outdoor
The campaign is executed by Laqshya Media Group
The campaign is conceptualised by Ogilvy India
The campaign is executed by MOMS Outdoor
The campaign looks like a high-fashion advertisement at first, but instead of clothes, it shows animals trapped in plastic.
Matthew Dearden, CEO of Alight Media, shared his insights on why DOOH is becoming a powerful tool for small businesses.
From Homer Simpson to Elsa and Buzz Lightyear, commuters were treated to the surprise of seeing their “spirit character” appear...
Dipankar Sanyal, CEO of Platinum Communications, shared his insights on why India needs its own iconic OOH destinations.
Widely recognised for his vision and commitment to the growth of communications, Srinivasan has been instrumental in advancing industry standards,...
Arkade Developers acquires naming rights for Bangur Nagar Metro Station in line with Goregaon's accelerated urban development
Fabian Trevor Cowan, Director at Connect Digital, shared his insights on how OOH can move beyond advertising to shape the...
IOAA highlighted the public benefit generated from outdoor advertising revenues that help develop and maintain vital civic infrastructure, emphasizing the...
Driving results across the entire ad funnel, Lemma Achieves new scale in Programmatic DOOH driving measurable outcomes from OOH Ad...
As outdoor ads return to Bengaluru after a seven-year ban, BBMP’s new policy is being called unrealistic, monopolistic, and seems...
Goldee's new role comes after an eight-year tenure at itel Mobile, Smart Gadgets & HA Business, where he served as...