As media investment opportunities dry up and advertising brands pull back spends, media owners in Nagpur are running out of options to stay afloat in business....
The first phase of the Metro rail project connects Miyapur and Nagole, having 24 stations. L&T Metro Rail (Hyderabad) Ltd is the concessionaire for the project....
Line 7 has 31 stations with 2,080 sq.m. minimum chargeable area offered and line 8 has 18 stations with 1,800 sq.m minimum chargeable area offered. On...
The company has submitted a plan for 500 locations. As per the industry sources, the state government will share their viewpoints on the plan based on...
JCDecaux Australia has renewed its partnership outdoor advertising agreement with Telstra for 15 years. This new contract includes 1,800 payphones in the 5 capital cities (Sydney,...
Five companies participated in the meeting to offer suggestions on matters like advertising area, tender duration and exclusivity of rights; the suggestions will be duly presented...
The media owning firm having won the advertising rights at the airport for 10 years is planning to install top quality media formats that readily connect...
The static billboards will be replaced with LED screens in phases wherein the highways haven’t been included in the plan to avoid casualty
The authority has reduced the total advertising area outside the stations along with adding a new clause in Semi-Naming rights option due to which opening of...
With Steora® Urban street benches, developed & promoted by the Croatian firm, users can upload videos or pictures to chosen benches and set campaign duration and...
The quick commerce brand turns a familiar “pencil…cancel” rhyme into a playful OOH conversation about everyday convenience.
The installation at The Shops at Columbus Circle recreates an iconic moment from Super Mario 64, and runs until March...
The campaign is conceptualised by Courage in Canada
The campaign has been executed by WPP Media, with the site operated by Maheshwari Advertising.
The company had earlier undertaken similar branding initiatives on the Vande Bharat and Shatabdi Express to celebrate 25 years of...
New research from OAAA and Winterberry Group highlights how proximity, digital integration, and omnichannel planning are strengthening OOH’s role in...
Vipul Mathur, CBO, Raymond Lifestyle Ltd, shares how outdoor advertising is evolving into a hyperlocal retail driver for the brand’s...
The streaming platform uses the architecture of a DOOH site to recreate the thrill of an F1 turn.
Abhishek Malik, Associate Director – Creative and Social, Shaadi.com, shares insights on how the brand builds hyperlocal OOH campaigns, uses...
The recent announcement by the Karnataka and Andhra Pradesh governments regarding banning social media usage by children below 16/13 years...
Arvind Singh, AGM Marketing, Asian Granito India Ltd, shares insights on how a highly visual category like tiles and building...
Redslim helps organizations transform fragmented market information into valuable data assets, empowering clients to make confident decisions and unlock the...
Fifteen agency teams will have 48 hours, a paper map, and no smartphones to find seven DOOH checkpoints across the...
Nidhi Rastogi, Marketing Head – UNIQLO India, tells Media4Growth how OOH can gain a better share of the marketing pie when...
Under the mandate, Havas Media India will take on end-to-end media strategy, planning, and buying across television, print, radio, cinema,...