The City of Sydney OOH contract is currently held by JCDecaux which will end by early 2018. Reports suggest that the contract is estimated to be...
Bids to 3 separate tenders to be submitted between December 29 and January 5; SDMC is proactively opening up the advertising avenues in its bids to...
The action came in the wake of the outdoor advertising association of Bengaluru seeking a stay on court directive to ban use of PVC flex; industry...
After a discussion with Delhi’s LG Anil Baijal, the three corporations have taken a step to remove the clutter ahead of an international summit that will...
DMRC maintains that the decline in ridership in the month of October was a temporary blip and that the fare hike was long due; media owners...
The new digital network of 86-inch LCD screens with 4K resolution includes 118 digital City Information Panels, as well as 32 digital screens on Rapid Transit...
The bus transport body is phasing out advertising on the glass panels owing to complaints from passengers, sees significant non-fare revenue loss
The decision has been taken against mammoth temporary political structures put up on the roads that pose a hazard to moving traffic and pedestrians; no challenges...
Media owners assert that urban conglomerates like Pune & Vashi in the Navi Mumbai suburbs have the potential of offering attractive OOH avenues as the cities...
Century Group of Companies has bagged the sole rights for a period of 10 years; With this acquisition, the company has expanded its portfolio of airport...
The quick commerce brand turns a familiar “pencil…cancel” rhyme into a playful OOH conversation about everyday convenience.
The installation at The Shops at Columbus Circle recreates an iconic moment from Super Mario 64, and runs until March...
The campaign is conceptualised by Courage in Canada
The campaign has been executed by WPP Media, with the site operated by Maheshwari Advertising.
The company had earlier undertaken similar branding initiatives on the Vande Bharat and Shatabdi Express to celebrate 25 years of...
New research from OAAA and Winterberry Group highlights how proximity, digital integration, and omnichannel planning are strengthening OOH’s role in...
Vipul Mathur, CBO, Raymond Lifestyle Ltd, shares how outdoor advertising is evolving into a hyperlocal retail driver for the brand’s...
The streaming platform uses the architecture of a DOOH site to recreate the thrill of an F1 turn.
Abhishek Malik, Associate Director – Creative and Social, Shaadi.com, shares insights on how the brand builds hyperlocal OOH campaigns, uses...
The recent announcement by the Karnataka and Andhra Pradesh governments regarding banning social media usage by children below 16/13 years...
Arvind Singh, AGM Marketing, Asian Granito India Ltd, shares insights on how a highly visual category like tiles and building...
Redslim helps organizations transform fragmented market information into valuable data assets, empowering clients to make confident decisions and unlock the...
Fifteen agency teams will have 48 hours, a paper map, and no smartphones to find seven DOOH checkpoints across the...
Nidhi Rastogi, Marketing Head – UNIQLO India, tells Media4Growth how OOH can gain a better share of the marketing pie when...
Under the mandate, Havas Media India will take on end-to-end media strategy, planning, and buying across television, print, radio, cinema,...