DMRC Magenta Line to be fully operational from next week

Delhi Metro Rail Corporation (DMRC) announces to open the stretch of the Magenta Line, which will connect Kalkaji Mandir to Janakpuri West for the public from May 29 onwards. To be inaugurated by Union Minister for Housing and Urban Affairs, Hardeep Singh Puri and Delhi Chief Minister, Arvind Kejriwal, the 25.6-km Metro corridor will connect South Delhi to West Delhi as well as Noida. This is expected to have huge ridership due to decrease in travel time. This line is said to be equipped with various high-end facilities: Wi-Fi connectivity at all stations, charging points that are USB compatible and LCD screens displaying videos to name a few. These facilities offers wide OOH opportunities for brands to leverage.

This stretch will cater to significant locations such as Janakpuri West, Dabri Mor, Dashrathpuri, Palam, Sadar Bazar, Terminal1 – IGI Airport, Shankar Vihar, Vasant Vihar, Munirka, RK Puram, Hauz Khas, IIT, Panchsheel Park, Chirag Delhi, G.K. Enclave and Nehru Enclave.

The inside metro station advertising rights on this line are handled by Ad Impact whereas the train branding inside & outside rights are with eg. communications.