Media and entertainment group Global has entered the OOH sector with the simultaneous purchase of Primesight and Outdoor Plus
The company expects advertising to account for 25-30% of total revenues in a few years
The company plans to install a fresh bouquet of outdoor formats such as Backlit & Digital at both airports
Out of 5 winners, one will be awarded work as the project management consultant, the next four best designers will get prize money of Rs 2...
Bagged for 10-years, the media format accumulates a healthy mix of about 140 sites which includes 42 digital screens, glass wraps, wall wraps and promotional zones,...
The company will design, develop, operate and market the airport advertising media for a period of 10 years
The account size is estimated to be Rs 100 crore per annum across all media
The airport has seen highest increase in passenger traffic volume among AAI airports
This exchange comes one month after WPP declined the opportunity to take on more shares of oOh!media
The OOH firm outbid competition from some of the biggest players in the airport media space to win the rights for a period of 10 years