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‘TV and DOOH complement each other’
In Viewpoints By Aayush Mohanan - August 18, 2023
Anindya Khare, Marketing Head, Zee Media talks to Media4Growth on the differences between TV, OOH and the possibilities that the medium offers advertisers.
Ficci Frames: Digital and television screens can co-exist
In OOH News By BS Reporter, Business Standard, Mumbai - March 14, 2014
Discussions at the second day of Ficci Frames centered around how monetising can be drawn from multiple screens and how each can compliment the other rather than compete.