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Home » OOH Solutions » Arrow Digital establishes its popular Demo Centre in Delhi NCR
Arrow Digital establishes its popular Demo Centre in Delhi NCR

By M4G Bureau - October 23, 2018

The demo room is designed to showcase and highlight new, innovative products and services and allows clients to get a first hand experience of the machines and technologies

Digital printing company Arrow Digital has set up a Demo/Sampling Centre in Delhi NCR to cater to customers and sales teams in the northern and eastern regions. Recently, Arrow Digital had also set up a Demo Centre in Mumbai. The Demo Centre is equipped with a 10 colour UV, EFI GS Hybrid 3.2 Meter Printer, EFI Hybrid 1.6 Meters and OKI Toner Printers and digital label finishers. Sam Patel, CEO & Managing Director, Arrow Digital, said, “We have been swamped with demos, training, customer and corporate sampling from our Demo Centres in Ahmedabad and Mumbai. We have received numerous demands for a Demo Centre in Delhi from several corporates, media suppliers and customers due to the mushrooming demands of brands.”

At the Delhi Demo Centre, the company has installed an EFI VUTEK GS 3200 flatbed and roll-to-roll, eight colour, plus white printer with a powerful combination of photorealistic quality and high productivity. It extends printing capabilities by offering a wide range of applications from exhibition graphics, fine art, photographic reproduction and POS to banners, posters and commercial graphics. EFI H1625 is a LED, hybrid, mid-level production printer designed to maximise image quality with four colours plus white and grey scale print capability. “We have equipped these printers at our Demo Centre to help customers evaluate their requirements, test and take endless trials before they make any decisions. Brands from around the world are waking up to the spending power of the aspirational Indian consumer. Brands are focusing more on product highlights and unique ways to showcase the launches. Our centre will help customers and brands to come up with unique ideas and develop the ideas into reality,” he said.

Located in the Najafgarh Road industrial area, Delhi, Arrow’s Experience Centre will facilitate product demonstration, applications display, and gallery of innovations, hands-on training and product test facility for prospective customers, brands/agencies and more importantly developing green media and helping with testing/profiling for various media suppliers.

Prakash Chopra, Sr. VP Sales, Arrow Digital commented, “A client needs to feel comfortable with the investment they want to make into technology products. At the end of the day, everyone wants to see a quick ROI. This can happen with upgrading their existing product offering with high value products and also diversifying in other segments leveraging the same equipment/investment. The Demo room enables us to showcase and highlight new, innovative products and services but more importantly, it allows the clients to actually see the products and technology in action. They will see exactly what they are going to invest in and how it will help them to get ahead of the competition with Innovative products and applications in this highly competitive market.”

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