TAM CEO LV Krishnan to share his perspectives on audience metrics at OAC 2018
By M4G Bureau - June 13, 2018
In a journey of over two decades in the world of media insights, Krishnan and his team pioneered a range of audience understanding information for the media industry
Keeping in view the imperative for developing a common currency for OOH audience measurement, the 14th Outdoor Advertising Convention (OAC) which will be organised at the Renaissance Mumbai Convention Centre Hotel, Powai, Mumbai during July 27-28, 2018, will be addressed by eminent industry leaders who have developed audience measurement metrics for other media or are harnessing the latest technologies to build robust metrics for OOH.
Against this backdrop, L V Krishnan, CEO of TAM Media Research, will be making a presentation on ‘Developing media metrics that have industry-wide acceptance – lessons for OOH’ at OAC 2018. In a journey of over two decades in the world of media insights, LV (as he is popularly known) and his team pioneered a range of audience understanding information for the media industry. Krishnan’s contribution to the growth and development of understanding data analytics for programming & marketing of media brands has significantly helped mentor the blossoming of TV media industry in India.
In the new age of IOT, VR & AI, his new vision for TAM is to become the data monetisation company, with more focus on Hyper Local CI (Consumer Intelligence). TAM has always underlined the importance of intelligence from audience behaviour & AIS data sets as a core delivery in a fast changing media landscape. Krishnan’s objective is to amalgamate knowledge from years of video content consumption & dissection data powered by TAM's cutting edge technology. This will create a revolutionary process for dissemination of well targeted messages in digital & TV platforms to deliver superior experience and ROI for advertisers & platform owners.