Lloyd Mathias to anchor brand leaders panel discussion at OAC 2019
By M4G Bureau - July 15, 2019
The discussion will centre on ‘How OOH builds unmissable brand visibility’
Lloyd Mathias, an angel investor, marketing and business strategist & ex-Marketing Head of HP’s Consumer PC Business, Asia-Pac & Japan, will be anchoring a panel discussion on the theme of ‘How OOH builds unmissable brand visibility’ at upcoming 15th Outdoor Advertising Convention (OAC) to be held at the Renaissance Mumbai Convention Centre Hotel, Powai, Mumbai on July 26-27, 2019. The session is designed to to highlight ways that OOH can deliver Fame, Reach and Impact to brand campaigns, and what steps could help augment the brand experience in OOH advertising. Leading brand marketers will be participating in the discussion.
Lloyd Mathias has held senior leadership roles in sales, marketing & business development in Fortune 500 companies, across India & Asia-Pac in Consumer Goods, Telecoms and Technology.
Until June 2017, Lloyd was the marketing head of HP's Consumer PC business across Asia Pacific & Japan, based out of Singapore. In previous corporate roles he was President & CMO at Tata Docomo and Senior Sales Director for Motorola's Mobile phone business in India, Bangladesh, Nepal and Sri Lanka. Lloyd had his basic grounding in consumer goods spending 12 years with PepsiCo. His last role was Executive VP Marketing and Category Director for PepsiCo’s beverages in India.
He has been Chairman of MRUC, the publishers of the Indian Readership Survey IRS, Co-Chair of the Device Strategy Council of the Worldwide Mobility Development Group and Asia Board Member of the CMO Council.
Lloyd is a science graduate from St. Xavier’s College, Mumbai; has an MBA from the University of Bombay and completed a Senior Executive Program at the London Business School. In 2007 he named among the world’s top 15 marketers, by International list magazine – a list that celebrates those international marketers behind outstanding cross border campaigns.
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