Telecom major Bharti Airtel underscored its brand association with the new blockbuster release'Kochadaiiyaan' with an outdoor campaign in Chennai. Airtel has showcased a range of exclusive products and services targeted at the OOH audience in Chennai, many of whom are ardent Rajnikanth fans and followers.

Madison Media Plus spearheaded the planning, envisaging and implementation of the campaign in line with the high-tech treatment of the iconic movie.

The OOH campaign was aimed at giving the customers a glimpse of the 3D animated movie through an innovative use of lenticular billboards at Nungambakkam and Parry's in Chennai. The campaign received an overwhelming response with Rajnikanth fans garlanding the superstar's lenticular visuals on the billboard.

Airtel has launched a range of exclusive products and services such as RC299 Airtel 3G data recharge coupons available as Kochadaiiyaan 3D lenticular collectibles with five different Rajnikanth imagery, along with a Kochadaiiyaan special Super Pack with free hello tunes, wallpapers & 3D lenticular key chain.