Connect with us

Contracts & Investments

oOh! turning NZ bqs into immersive mini sports arenas

To promote Sky Sport’s streaming services, the large-scale special build campaign will see nine bus shelters taken over with a complete panorama wrap and custom seat installations

Published

on

Steve BaylissSporting fans in Auckland, Wellington and Christchurch will have the best seat in the stadium, with bus shelters across the cities transformed into immersive mini arenas as part of a new oOh!media campaign for the Sky TV Network.
To promote Sky Sport’s streaming services, the large-scale special build campaign will see nine bus shelters taken over with a complete panorama wrap and custom seat installations – tailored to each major city – to encourage commuters to experience the stadium on the street.

oOh!media New Zealand’s Head of Sales, Ben Gibb said the campaign is the largest of its kind for oOh!, allowing amplified reach and impact to ensure Sky TV can cut through the clutter and reach its audiences in a unique and exciting way during their everyday commute.

Steve Bayliss“Commuters are spending time waiting in our shelters and this presents a great opportunity for brands. Each site has been hand selected by the team to ensure high footfall, high dwell time and Daily Traffic Visual counts, averaging more than 300,000 eyeballs across all nine locations,” he said.

“By coupling this extensive reach and dwell time with our creative offerings, such as our large format Panoramas and special build capabilities, we can increase impact, engagement and talkability for Sky TV to create a truly unmissable campaign,” he said.

Steve Bayliss, Chief Marketing Officer for Sky TV, said oOh!’s assets were the perfect avenues for executing a captivating campaign of this size.

Steve Bayliss“Taking well-known aspects of our favourite sports and placing them in everyday moments is our way of showing Kiwis that Sky is an indispensable part of any sport lover’s life,” he said.

“As well as introducing our great new products, the aim of the campaign is to put a smile on the face of everyone who sees the advertising. Our outdoor activation allows us to do just that – inject a bit of fun and a creative twist to an everyday situation.”

The Sky TV Network campaign was launched last week and will run until the end of September.

For more updates, subscribe to media4growth newsletter – Click here

Advertisement

Slide
outdoor asia magazine - October edition
OUTDOOR ASIA
AUGUST 2025

Current Opening

2 months ago

Sales Executive

Established B2B Media and Events Group VJ Media Works is looking for sales executives

2 months ago

Digital Marketing/Social Media Executives

Established B2B Media and Events Group VJ Media Works is looking for the following: Digital Marketing/Social Media Executives Location: Mumbai/Bangalore...

5 months ago

Sales Manager – AdZ (Digital Advertising)

Estontec Group’s fast-growing adtech brand AdZ is hiring a Sales Manager to drive digital media sales and client growth. This...

5 months ago

Onboarding Specialist

Join Estontec Group’s transit media brand BrandonWheelz as an Onboarding Specialist, managing campaign execution, vendor coordination, and media planning across...

12 months ago

Operation Manager

Company Description: BajuGali an Advertisement Company is a leading firm specializing in advertising and marketing services. We provide innovative solutions...

12 months ago

Senior Copy Editor

No of openings: 1 Experience/ qualifications: 3-4 years in any media/news publication Graduate Degree in any discipline, degree in Journalism...

12 months ago

Sales Specialist at BajuGali (OOH Advertising Company)

At BajuGali, we are a marketing and advertising agency that specializes in transforming creative visions into reality for brands and...

1 year ago

Multiple Openings – Bright Outdoor Media (Business Development Manager, Admin & HR Manager, Sales Executive)

BRIGHT OUTDOOR MEDIA LIMITED SINCE 1980 JOB VACANCY: Business Development Manager (Media Selling Exp. is a must) Admin & HR...

Advertisement
More Current Opening

Showcase

DOOH

Trending

Copyright © 2025 media4growth. All pages of the Website are subject to our terms and conditions and privacy policy. You must not reproduce, duplicate, copy, sell, resell or exploit any material on the Website for any commercial purposes.