Digital Network

oOh!media unveils immerse walkway at Melbourne airport

The digital immersive wall commands the final touchpoint before Duty-Free, offering brands an unparalleled opportunity to engage global audiences with a powerful creative platform.

Published

September 9, 2024

M4G Bureau

Source: https://oohmedia.com.au/news/

Australia’s leading OOH firm oOh!media has unveiled a first-of-its-kind full-motion immersive digital walkway at Melbourne Airport, launching a first-of-its-kind full-motion immersive digital walkway.

An oOh!media post cites that “measuring the same length as an Airbus A350, this state-of-the-art floor to ceiling installation stretches 66 metres in length and is 2.25 metres high. It will welcome and engage 100% of international passengers arriving at Melbourne’s Tullamarine Airport, Australia’s largest 24-hour international gateway.”

The digital immersive wall commands the final touchpoint before Duty-Free, offering brands an unparalleled opportunity to engage global audiences with a powerful creative platform.

“Positioned to capture the attention of visitors attending Melbourne’s world-class events like the Australian Open and F1 Grand Prix, this standout Out of Home experience guarantees a lasting impression as they step into the city,” states the post.

Paul Sigaloff, Chief Revenue and Growth Officer at oOh!media, is quoted saying: “The sheer size of the digital immersive experience at Melbourne Airport, makes this the perfect canvas for brands to create a positive first impression with international visitors and Aussies returning home.

“This is yet another exciting leap forward for oOh!’s Melbourne network, offering brands a unique opportunity to connect with audiences at scale. We’ve already seen a strong demand from brands eager to make an unmissable impact including Commonwealth Bank, Vodafone, and more.”