Contracts & Investments
New Digital Pillars unveiled by JCDecaux at BIAL
Located at Domestic arrivals, 10ftx10ft pillars catches the attention of travellers at the baggage claim
JCDecaux India, handling exclusive media rights for Bengaluru International Airport unveils two new Digital Pillars. Installed in the baggage reclaim area at Domestic arrivals, both pillars are of 10feetx10feet and 1280×1034 resolution each. The high-end media structure is positioned strategically at a high footfall area to garner attention from a distance, giving brands the right recognition & effectively tapping the audiences’ minds advertising on it.
“Adding a new media asset is no good until it adds value to the advertisers. Keeping this in mind, we set up these two new arrival Digital Pillars at the arrival zone, closer to the baggage belts where the dwell time is always high. With this new addition to our advertising portfolio, the brands will be able to leverage maximum viewership in the airport environs. The Digital Pillars is equipped with contextual advertising with which brands can discover new opportunities of pushing dynamic content & targeted communication.” Says, Raheel Amjad, Deputy Managing Director, JCDecaux India.
Ola & Birla Estate has come on board for advertising on pillars as of now.
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