W brand appreciates Women in you this festive season
By Bhawana Anand - October 31, 2019
Shot in Leh Ladakh, the campaign covered across the nation to capture the market share during festive season
Presenting the perfect union of pop colors & trendy silhouettes, W launched its Festive Collection 2019 called POP SETS this festive season. The campaign was further amplified on the OOH space along with other advertising channels – Print, Digital & Bloggers/Influencers Engagement. The campaign was implemented across the nation including high footfall locations such as markets, arterial roads, metro stations, cinema theater, malls and etc. for a month. The product is as unique as the woman herself and the brand has communicated the same through POP SETS – The festival starts with you!
In an exclusive conversation with Media4Growth, Aarti Ahuja, CMO of TCNS Clothing shared, “Celebrating the uniqueness of the W woman, the brand launched the concept POP SETS which was a perfect amalgamation of pop colors and trendy silhouettes. Taking a cue from various cultures where colors mark the beginning of festivities, the brand shot the campaign on the barren landscapes of Ladakh to bring out the beauty of each POP SET.”
Talking about this further, Aarti adds “We are thrilled to launch this collection in association with Livaeco, thereby, bringing to you a perfect balance of festivity & sustainability.”The range consists of kurtas, long gowns, top-to-toe sets, straight kurtas with dhoti pants and ensembles to give your festive look a twist.