Campaigns

Try to Break-In: Challenges Godrej Security Solutions to masses

A home security awareness activation is launched across 350 residential societies and corporates across India across 15 cities

Published

August 30, 2019

M4G Bureau

24% of Mumbai residents admit that their valuables have been stolen/misplaced from their homes in the past 12 months in a recent study commissioned by Godrej Security Solutions. In a pursuit to create a more secure environment at home, India’s leading security solutions brand, Godrej Security Solutions has launched a home security awareness campaign across 350 residential societies and corporates across India. The activation aims to educate over 10 lakh Indians across 15 cities including Mumbai, Delhi, Kolkata, Ahmedabad, Chennai, Hyderabad, Chandigarh, Bengaluru and Pune in the next two months.

The education program is a unique Break-in-challenge that encourages residents and professionals to attempt breaking open a home locker as against a locked wooden cupboard Godrej Security drawer. The break-in challenge was conceptualised basis the research insights that over 55% of Indians continue to store their valuables in cupboards or wardrobes despite the availability of more economical and safe options like home lockers. The residents were challenged to break open the unbreakable Godrej Home Locker for a reward prize of INR 1 Lakh.

As part of this activity, Godrej Security Solutions has also been educating residents about home security solutions like the usage of home cameras, video door phones, home lockers and home security alarm systems. Godrej homes safe is 10X stronger than a wooden cupboard and designed for the new age millennials with latest security features such as biometric access and digital locks.

“Based on our recent study, India’s Security Solutions Quotient, we observed that one in every two residents in India continue to store their valuables in cupboards and wardrobes which are easily breakable. Thus, we wanted to inculcate the idea of adopting new-age home security solutions that can empower consumers and make them responsible towards their families and valuables. We are delighted with the participation shown by residents across the nation and believe that this initiative will drive the change towards security consciousness”, Mehernosh Pithawalla, Group Head, Vice President and Global Head – Marketing, Sales & Innovation said.

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