Tanishq’s ‘Utsava’ shining bright on OOH
By Shradha Mishra - November 06, 2018
OMI has executed the campaign in 48 cities
Tanishq has partnered with OMI, the outdoor agency arm of Laqshya Media Group, to launch and execute a campaign for Tanishq’s latest ‘Utsava’ collection. The campaign will continue for 25 days
The spectacular campaign is present in multiple cities like Delhi, Mumbai, Hyderabad, Ahmedabad, Chennai, Pune, Kolkata, Lucknow, Patna, Ranchi, Allahabad, Bhubaneswar, Surat, Indore, Raipur, Kanpur, Chandigarh, Ludhiana, Nagpur, Vadodara, Varanasi, Vijayawada, Vizag, Kochi, Coimbatore, Jaipur, Agra along with many Tier 3 towns too. A total of 48 markets have been covered by OMI ensuring a no-miss visibility overall. The campaign by Tanishq which suggests that jewellery is not a product, but a manifestation of artistry, required a mix of impact as well as frequency to get the desired reach. The agency selected media formats like billboards, bqs, and mall media.
Tanishq is a division of Titan Company which is promoted by the Tata Group. ‘Utsava’ is a fusion of the modern and traditional craftsmanship. This collection consists of statement pieces that bring about an edginess and style. The collection proudly showcases bold forms of jewellery and style that renders modernism to our rich heritage, and highlights intricate craftsmanship from the Western and Southern belt of India.