YouTube Originals, a biggest video platform has tapped the outdoor medium to promote its new series called Pretty Fit. The lighthearted fitness-based chat show is hosted by Prajakta aka MostlySane challenging celebrities like Kareena Kapoor Khan, Neha Kakkar, RJ Malishka, Sanya Malhotra, Mithila Palkar and Sumukhi Suresh to carry out rustic tasks that they have never done before. From milking cows and making dung cakes to crushing sugarcane and molding pots from clay, this show will cover it all – the dirt and the hurt!

Like various other online channels, this also took the outdoor route to get the views for their new show. An exclusive Mumbai campaign was launched by Laqshya Media showcasing Prajakta on hoardings in a frolic manner.

Closing to total 20 sites were taken in the city spread across important destinations like Andheri, Link Road, Ville Parle and etc.