Havmor turns up the heat on OOH with larger-than-life Guava Chilli installation

Havmor Ice Cream has brought its unconventional Guava Chilli flavour to the streets with a bold out-of-home campaign that transforms the product into a larger-than-life visual spectacle. 

Executed through a high-impact billboard installation, the campaign features oversized guavas, spice cues and enlarged product visuals to amplify the flavour’s sweet-and-spicy positioning. The creative places the Guava Chilli ice cream tub at the centre, supported by the line, “Real Guava chunks with spicy twist,” reinforcing the product’s core differentiator directly within the outdoor environment. 

The billboard’s dimensional execution mirrors the flavour’s disruptive positioning, using scale and visual contrast to immediately grab commuter attention across a busy urban roadway. By extending the product physically beyond standard billboard communication, the campaign turns the outdoor site into an immersive brand experience rather than just a media placement. 

Supported by prominent quick-commerce visibility through platforms like Zepto, Blinkit and Instamart mentioned within the creative, the campaign further connects impulse discovery with immediate accessibility.