Mochi Shoes target millennials with awesomenes
By M4G Bureau - November 05, 2019
Executed and handled by PrimeOutdoors, the brand captured 20 cities with outdoor branding
On the onset of Diwali season to capture people rushing for shopping preps, the Mochi shoes, a leading footwear brand rolled out an extensive OOH campaign in over 20 cties generating brand awareness and establish themselves as a brand which is awesome and contagious.
The campaign, executed by its OOH agency PrimeOutdoors was designed using the strategical planning tool; planned and spread across the cities considering the relevant touchpoints for the brand through billboards, DOOH and mobile media.
With technology led innovations integrated with campaign objectives, the agency strategically selected a billboard in Pune to create buzz. The idea aimed at showcasing the Mochi shoe with it’s feature of high grip and awesome design. Understating that catching attention and being visible in the clutter of campaigns during peak season is challenging, PrimeOutdoors’s team along with the marketing team of Mochi shoes ideated the concept highlighting the grip and the stylish nature of the variants. The campaign currently running across the country has caught the imagination of locales and is also resulting in higher footfalls into the brand’s stores.
Commenting on the campaign, Shwetal Basu, Head-Marketing, Metro Brands commented, “Our brands stand for high quality with style being the central theme. The main communication was to highlight the range of designs that we have introduced for our customers and heighten their festive frenzy. Outdoor media has always worked for us and we used it to communicate with the locales. Our agency, PrimeOutdoors, picked up the essence of the campaign very well and we are quite happy with the choice of locations as well as quick turnaround time to ensure we were present during the peak of festive season.”
Rathnakar Rai, Managing Director, PrimeOutdoors, added, “It is always a special feeling to service a client that is with us for a decade now and we have always looked to up the ante with every campaign that we have executed for them. I think the level of confidence that the brand’s marketing team has shown in our abilities to create visibility for their brand’s has always spurred us to deliver more. We are in the process of rolling out few more ideas in coming months including increased usage of digital OOH media.”