Atul Jasra, Business Head (India), Philips Branded Professional Display Solutions, tells Media4Growth how innovative technologies can help revive the DOOH space, despite the economic setbacks post...
Vijay Wadhawan, Group Chief, SSD, Panasonic India shares his views on how the company adopted an integrated approach to meet the DOOH industry’s digital display requirements.
Launches #DeshKaKulhad collection to support local art and artisans.
OutSmart Pro programmatic buys are powered by both the Hivestack SSP and the Vistar Media SSP, thus driving demand for Clear Channel Singapore from digital buyers...
The deal will allow clients of GroupM agencies (Mindshare, MediaCom, Wavemaker, Essence and m/SIX) and their outcome media specialist, Xaxis to programmatically activate digital OOH inventory...
Ocean’s proprietary DeepScreen™ 3D templates can be used to create breath-taking windows into other worlds, extend existing architecture, or make impossible objects appear to float in...
This initiative is part of the Association of Advertising and Marketing Singapore (AAMS) move to champion industry-wide regional Outernet media measurement using Moving Walls' technology.
The partnership is set to launch in key global markets that are well-connected with strong digital supply inventory and have active demand clients.
Ocean Outdoor, Tokyo Olympics, Team GB, Westfield Square, Westfield London, Ocean Labs, Toyota, Bridgestone, Birds Eye, SEGA, Catherine Morgan, Sarah Koppens, Grace Charge.
Media buyers looking to reach audiences on-the-go can access Swiftmile’s signage inventory via more than 30 omni-channel and OOH specialty DSPs integrated with Broadsign’s programmatic SSP...
The campaign is executed by Laqshya Media Group
The campaign is executed by Khushi Advertising
The campaign is executed by Signpost India
Accompanied by the slogan "DROOL YOUR SNACC," the creative directly communicates the irresistible appeal of SNACC's offerings, aiming to trigger...
This campaign is executed across six cities
Jithu Prasad, Founder and CEO of Advertalyst suggests that AI can help unlock more budgets for OOH, giving advertisers the...
The DoohClick app allows OOH media and Retail Media owners to track sales, pipeline, and pacing in real time -...
Snehita is a marketing professional with over 13 years of experience. She currently serves as an Assistant Manager in Brand...
Mindshare, Wavemaker and EssenceMediacom will continue to provide clients with dedicated teams as brands within WPP Media, leveraging common capabilities,...
Girish Ahuja brings a wealth of experience, having previously overseen the cult brand 'Milton' along with other notable brands like...
The ROADMAP Reach & Frequency (R/F) model promises precise, methodology-driven insights down to the individual billboard asset, providing users with...
The initiative aimed to create a memorable in-theater experience for moviegoers.
Vipul comes with close to two decades of core consumer marketing experience, having worked across five different industries: FMCG, Telecom,...
Ammar Millwala is an accomplished media marketing professional with over 16 years of experience, Ammar specializes in integrated media and...
Siddharth brings with him over 22 years of marketing expertise, specializing in media management. With notable roles at Havells India,...
