The partnership enables clients of GroupM agencies (Mindshare, m/Six, MediaCom, and Wavemaker) to leverage Moving Audiences Plus
Dynamic triggers were set up for the show ‘Forecasting Love & Weather’, where when it was raining, the creative that appears on the billboard would be...
Dipankar Sanyal, CEO, Platinum OOH, Vinkoo Chakraborty, Business Head, Rapport, Gulab Patil, CEO of Lemma, and Syed Haseeb Arfath, Chief Technology Officer, Signpost India brought forth...
Panasonic SignEdge Digital Network (SDN) provides unique technology and infrastructure, allowing seamless integration capabilities with third-party software and applications in the digital screen retailers.
Extended collaboration unlocks programmatic media buyer access to 3,000+ premium DOOH screens across the UK via Clear Channel LaunchPAD, broadening available European pDOOH inventory
The Tier 1 partnership opens with Impossible to Ignore, a high-profile campaign to build anticipation in the days leading up to the Beijing 2022 Paralympic Winter...
Version 6.0 facilitates advanced visual planning, granular bid management and enhanced data & inventory marketplace delivers maximum value for agencies & brands
World class action from the 26 venues hosting the Beijing Olympics, which begins on February 4 and lasts for 17 days, will be shown in 20...
Eyetalk Media Ventures partners Vivo India in taking social media influencers and diners to DOOH
The tie-up will enable advertisers to incorporate Pikasso’s roadside and shopping mall inventory into their DOOH campaigns across the Middle East, regions of Levant, North and...
The campaign is conceptualized by QMP Triloke.
The campaign is executed by Laqshya Media Group
The campaign is executed by Khushi Advertising
The campaign is executed by Signpost India
Accompanied by the slogan "DROOL YOUR SNACC," the creative directly communicates the irresistible appeal of SNACC's offerings, aiming to trigger...
With over 20 years of experience, he has a proven track record in the media sector. Prior to joining Kotak...
Programmatic media buyers can now leverage Broadsign In-Advance to secure guaranteed DOOH campaigns months ahead of delivery using technology built...
Having held pivotal leadership roles across diverse media platforms, including print, digital, television, and OOH content, Dr. Kushal possesses a...
Aman Nanda, CSO & Head of Marketing, Times OOH, discusses AI's role in reshaping the OOH advertising landscape.
Jithu Prasad, Founder and CEO of Advertalyst suggests that AI can help unlock more budgets for OOH, giving advertisers the...
The DoohClick app allows OOH media and Retail Media owners to track sales, pipeline, and pacing in real time -...
Snehita is a marketing professional with over 13 years of experience. She currently serves as an Assistant Manager in Brand...
Mindshare, Wavemaker and EssenceMediacom will continue to provide clients with dedicated teams as brands within WPP Media, leveraging common capabilities,...
Girish Ahuja brings a wealth of experience, having previously overseen the cult brand 'Milton' along with other notable brands like...
The ROADMAP Reach & Frequency (R/F) model promises precise, methodology-driven insights down to the individual billboard asset, providing users with...
