Saibal Gupta, Managing Partner & CEO, Xperia Group asserts that experiential advertising complemented by highly creative content will progressively edge out conventional mode of OOH advertising...
The OOH campaign is appearing across Ocean’s The Loop networks in Manchester, Birmingham and Edinburgh and on selected large format screens in 10 UK cities.
This campaign marks the first use of such advanced technology for a McDonald's campaign in the region
Eight official Team GB fan zones are announced
Deal to broaden OOH specialty agency access to OutMoove’s flexible, targeted pDOOH campaign tools globally
The partnership formalises a long term relationship between the BFC and Ocean which has used digital out of home (DOOH) across the years to support the...
Launch partners include Under Armour, Pepsi, Universal and R.E.M. Beauty
The campaign has been strategically deployed across departures and arrivals of domestic and international terminals, capturing the attention of 100% of passengers traveling nationally and internationally.
By leveraging Broadsign's SSP, advertisers can now reach audiences through 35 integrated demand-side platforms (DSPs) - spanning omnichannel and OOH
From 28 April to 5 May, Piccadilly Lights is showcasing groundbreaking innovations created with Dassault Systèmes’ virtual twin technology
The campaign is conceptualized by QMP Triloke.
The campaign is executed by Laqshya Media Group
The campaign is executed by Khushi Advertising
The campaign is executed by Signpost India
Accompanied by the slogan "DROOL YOUR SNACC," the creative directly communicates the irresistible appeal of SNACC's offerings, aiming to trigger...
Kunal Gurnani is a seasoned marketing leader with over 21 years of experience in brand building, strategic communication, and market...
The partnership follows Koddi’s recent expansion of its retail media capabilities in-store and on-site
These mobile platforms will offer live online darshan of Lord Vitthal interspersed with branded content, allowing advertisers across FMCG, BFSI,...
This groundbreaking endeavor is spearheaded by climate-tech startup Carbon & Whale.
With over 20 years of experience, he has a proven track record in the media sector. Prior to joining Kotak...
Programmatic media buyers can now leverage Broadsign In-Advance to secure guaranteed DOOH campaigns months ahead of delivery using technology built...
Having held pivotal leadership roles across diverse media platforms, including print, digital, television, and OOH content, Dr. Kushal possesses a...
Aman Nanda, CSO & Head of Marketing, Times OOH, discusses AI's role in reshaping the OOH advertising landscape.
Jithu Prasad, Founder and CEO of Advertalyst suggests that AI can help unlock more budgets for OOH, giving advertisers the...
The DoohClick app allows OOH media and Retail Media owners to track sales, pipeline, and pacing in real time -...
