The knowledge sessions will focus upon ‘Driving DOOH Growth’, ‘Redefining DOOH Audience Measurement’, ‘Syndicated Audience Measurement’, ‘OOH in transition’, ‘New Business Models’, and ‘The Business Model...
The deliberations will focus upon new monetization models and use cases for DOOH, covering Audience Planning, Guaranteed Impressions, Multichannel Digital campaigns, Retargeting, Programmatic, Retail Media.
The knowledge session will centre on the challenges related to OOH audience measurement in India and the different initiatives being taken to bring data and business...
The online conference, to be held on June 29, will feature deep discussions on application of latest technologies to drive DOOH growth in India.
The initiative will see marketing leaders from various industries chart the future of outernet marketing
Partnership enables advertisers and brands to reach shoppers with contextual, targeted campaigns on over 500 digital screens
ELAN Media, Qatar’s leading digital out-of-home media provider, is using BroadSign’s secure and reliable automated digital signage software to deliver ads and content to 240 screens...
With its new real-time audience & context analytics, Paris-based Quividi lets agencies and network operators make the best and take the beat of DOOH campaigns
The core of the campaign's interactivity lay in encouraging passersby to take their favorite Hershey's Kisses
The campaign leverages various high-impact OOH formats to amplify its core message around achieving the 'Perfect Shape'.
The featured creators are now the faces of a bold campaign that challenges the norms of influence.
The campaign cleverly taps into the show's core essence, leveraging iconic elements to create an immersive and memorable experience in...
The campaign is executed by MOMS Outdoor
Backed by his 35-years’ experience in Out-of-Home (OOH) advertising media, Abhijit will share his insights at the panel discussion on...
Next two rounds of Jury meet to be held in Mumbai
Shekhar, who will join the panel discussion on the theme, 'The missing ‘A’ word in your pitch: Time to introspect?'...
GenreAI introduces a data-layered, genre-aligned, psychographic-matched approach to cinema advertising.
Vikram Sakhuja, who comes with a distinguished career spanning decades across top-tier marketing and media organizations, will be part of...
Since 2015, Malvika has been a driving force at L&T Realty, where she has architected and executed comprehensive brand and...
The Quintessential OOH Quiz, powered by Xtreme Media, will be held on Day 1 of OAC 2025, adding a dash...
Saumya brings over 18 years of diverse experience in Integrated Marketing Communications. He has previously held leadership roles across GroupM,...
Ocean Outdoor Chairman Tim Bleakley and Multiply Group Head of Media and Communication Vertical Jawad Hassan.
The campaign is executed by MOMS Outdoor
