The merged companies will continue to compete with each other and with other out-of-home advertising providers
Native content may comprise quality content inspired by a brand but designed in the context of location such as shopping mall, airport, etc.
Tim Bleakley, CEO, Ocean Outdoor, UK; Brendon Cook, CEO, oOh!media, Australia; Independent Business Leader, Adviser & Entrepreneur Matthew Dearden; and Daniel Cuende, Co-Founder & Innovation Manager,...
The Australian OOH major is lauching an equity raising to fund the purchase
APN Outdoor has been reportedly offered $1 billion; the Australian major is now assessing the acquisition proposal
oOh!’s offering will extend beyond advertising in Qantas Domestic terminals, clubs and business lounges to include International and Domestic Inflight Entertainment consisting of video on demand...
Brendon Cook will speak on theme of ‘How dynamic media will drive OOH growth in a digital world’ at the Outdoor Advertising Convention (OAC) that will...
Digital revenue as a percentage of total revenue rose to 59.8% for the full year, up from 45.6% for the year before, superceding traditional format as...
oOh!media launched a campaign for Cadbury Favourites using an optimised planning solution to harness real transactional data
For the first time, more than half of group revenue is derived from digital assets. During HY17, oOh! introduced a further 40 large format, premium-located digital...
The campaign is executed by Ideacafe.agency
The campaign is conceptualised by SW Network
The campaign is executed by Say It Loud Media
The mobile unit, designed as a transparent showcase, offers a walk-in experience where visitors can explore products firsthand.
The brand witnessed an engagement of over 1.2 million fans with its experiential marketing brand activation
The Green Line, forming a vital North-South link in Bengaluru’s metro network, covers 33.46 km and includes 32 stations, connecting...
The panel that Shalini will participate in will address a key paradox: despite South India recording the highest GDP growth...
This experience is executed in collaboration with Platinum Outdoor
In her session, Garima will explore how OOH media, when thoughtfully integrated, can enrich the experience of public spaces rather...
The third edition of South India Talks OOH set to take place on April 30, 2025, at the Chennai Hilton...
This campaign is done in collaboration with Laqshya Media Group
Shashi Sinha believes that to move forward, the industry must focus on building a trained workforce, developing clear processes, and...
In his session titled ‘Decoding Digital OOH Screen Procurement: A Check-list for Buyers’, Sanket will address the growing need for...
This structure is placed in partnership with Times OOH
The third edition of South India Talks OOH set to take place on April 30, 2025, at the Chennai Hilton...
