Digital OOH powers oOh!media’s strong H1 performance

Australian OOH major oOh!media is crediting its strong financial half year results to its expansion into DOOH advertising, with the company experiencing double digit growth in revenue up 13.1% to $380.3m, and underlying earnings before interest and tax, depreciation and amortization (EBITDA) up 22.5% to $90.1m for the first half.

Digital revenue as a percentage of total revenue rose to 59.8% for the full year, up from 45.6% for the year before, superceding classic format as the majority revenue earner, and extending the strong first half gains in revenue from oOh!media’s digital network of 8,000 screens. Digital revenue was $227.4m, up 48.3% from $153.3m in 2016.