Company News
Digital OOH powers oOh!media’s strong H1 performance
Digital revenue as a percentage of total revenue rose to 59.8% for the full year, up from 45.6% for the year before, superceding traditional format as the majority revenue earner, and extending the strong first half gains in revenue from oOh!media’s digital network of 8,000 screens
Australian OOH major oOh!media is crediting its strong financial half year results to its expansion into DOOH advertising, with the company experiencing double digit growth in revenue up 13.1% to $380.3m, and underlying earnings before interest and tax, depreciation and amortization (EBITDA) up 22.5% to $90.1m for the first half.
Digital revenue as a percentage of total revenue rose to 59.8% for the full year, up from 45.6% for the year before, superceding classic format as the majority revenue earner, and extending the strong first half gains in revenue from oOh!media’s digital network of 8,000 screens. Digital revenue was $227.4m, up 48.3% from $153.3m in 2016.
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Campaigns
Jio marks 10 years with ‘Jio maine banaya’ outdoor campaign
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Talks OOHDeepa Gupta, SVP at MOMS Outdoor, to moderate panel at Gujarat Talks OOH
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Campaigns
ALO brings its brand spectacle to Hong Kong with a larger-than-life outdoor execution
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Campaigns
Jio celebrates its stock market debut with a spectacular drone show at Wankhede Stadium