Vinod Kumar Gupta, MD, believes that OOH media will effectively contribute to their communication campaign as it has amazing traction across traffic junctions, market places and...
Anil Tayshete, BDM, HP LF Production- GSB, Sign & Display, Greater India says that brands will be more responsible towards eco-friendly marketing practices
OutSmart Pro and OutSmart Pin will be launched on 1st July 2020.
The tool binds diverse data sets to fashion bespoke media plans basis machine learning algorithms
Delhi police came on board with a relevant campaign & decked up bus queue shelters in Delhi
This venture will enable Digital out of home advertisers to device omnichannel strategies, leveraging data
Sanjay Sirpaul, Director, Sakshi Advertising says that as a manufacturing business, OOH media fabrication is weighed down by heavy fixed costs, but with no external support
JK Ads has selected Edge1’s, web-based software to automate its processes rite from landlord management to sales to campaign management to media monitoring till finances
Media Supplements creates an indomitable outdoor presence for the fruit based soft drink in Mumbai & Delhi
The sole outdoor media operator of Ludhiana brings local language on hoardings to educate masses about preventive measures
The campaign is located at Noida Sector 52 Metro station
The campaign is conceptualised by Bare Bones Collective
The campaign is executed by Platinum Outdoor
The campaign is executed by Laqshya Media Group
The campaign is conceptualised by Ogilvy India
Drawing from global examples, Dino Burbidge explained the principles behind OOH that truly works.
The contract is for 67 metro stations with Rs. 700 Cr revenue potential
The store is the company's largest to date and features a significant retail space dedicated to major brands, including Adidas.
Aman Nanda shares his perspective on how transit OOH is evolving from advertising to urban storytelling.
Matthew Dearden, CEO of Alight Media, shared his insights on why DOOH is becoming a powerful tool for small businesses.
From Homer Simpson to Elsa and Buzz Lightyear, commuters were treated to the surprise of seeing their “spirit character” appear...
Dipankar Sanyal, CEO of Platinum Communications, shared his insights on why India needs its own iconic OOH destinations.
Widely recognised for his vision and commitment to the growth of communications, Srinivasan has been instrumental in advancing industry standards,...
Arkade Developers acquires naming rights for Bangur Nagar Metro Station in line with Goregaon's accelerated urban development
Fabian Trevor Cowan, Director at Connect Digital, shared his insights on how OOH can move beyond advertising to shape the...