Bharat Rajamani calls for ‘one industry, one planning tool’, a pre-requisite for boosting advertiser confidence in OOH
Primarily executed on bus shelter media, the campaign captures catchment areas of Chennai
Justin Thomas-Copeland, CEO – DDB speaks about ‘Creativity Spark’s on day 2 of the DPAA Video Everywhere Summit 2020
DOOH has a key place in auto brand media plans
Easy buy in & out, less spillage, better outcomes are a few advantages of pDOOH, say experts at the DPPA Video Everywhere Summit 2020
Raja Rajamannar, CMO & President, Healthcare – Mastercard talks about ‘Meaningful Engagement with Today’s Consumer’ at the DPAA Video Everywhere Summit 2020
‘With DOOH, You Can’ campaign emphasises DOOH’s programmatic ability to reach returning audiences with real-time messaging and flexibility
The strategic alliance entails Lemma’s Demand Side Platform integration with VIOOH’s network of managed media owned programmatically-enabled screens to be accessed by users
The latest laser displays combine powerful 3LCD projection with new user-friendly software which will help brands to become more creative with their visual displays
Handled by Kinetic India, the insurance brand innovates to take the lead in the category
The campaign is executed by Rapport Chrome
The campaign is executed by Xperia Group
The campaign is executed by Posterscope
The campaign is conceptualized by QMP Triloke.
The campaign is executed by Laqshya Media Group
To be held at Hall No 5, Bombay Exhibition Centre, Goregaon, Mumbai, DDX Asia 2026 will feature a state-of-the art...
The 19th edition of the OOH Advertising Convention (OAC) 2025 is slated for July 18-19, 2025, at The Westin Mumbai...
Daewon Kim, CEO & Founder of PODO Media Network, will speak at the OOH Advertising Convention (OAC) 2025. A pioneering...
The WOO Global Congress was held in Mexico City from June 4-6 2025
Tejash's expertise lies in navigating the evolving media ecosystem, optimizing channel mixes, and crafting high-impact communication strategies.
Aatika Ansari’s distinguished career is marked by a focus on driving efficiencies through marketing and media process transformation, specifically strengthening...
Released by Ocean Outdoor, the UK’s premium DOOH media owner, in partnership with Lumen Research, the media attention measurement leader,...
Goldee's career spans critical roles at major organizations including Telenor India, Bharti Airtel India, Reliance Communications, and Times of India.
Urvashi brings years of strategic marketing and brand management experience primarily within the personal care and healthcare segments of the...
Speaking at the World Out of Home Organization’s annual congress in Mexico on 6th June, Tim said 60 years on...
