The campaign which covers markets ranging from Tier 1 cities to Tier 6 towns was designed to build a large base for the watch brand
Specifically aimed at tapping Tier II, III & IV markets, the OMI agency covered a wide geography through a splash of OOH campaign to promote ‘The...
The 1-month outdoor campaign, executed by OMI, the specialist’s outdoor agency wing of Laqshya Media Group, has been rolled out in 22 cities that include Delhi...
Abhijit Sengupta, CEO, OAP, Atul Shrivastava, Group CEO, Laqshya Media Group, Fabian Trevor Cowan, President, Posterscope India and Jayesh Yagnik, COO, MOMS Outdoor Media Solutions discuss...
The conference will feature a panel discussion on 'What will it take for brands to plan big for Karnataka OOH', addressed by Abhijit Sengupta, CEO, OAP;...
In his session at Delhi NCR Talks OOH, David Payne, Founder, Mediabridge Global, presented a comparative study of technology adoption in the OOH space in global...
Atul Shrivastava, Group CEO, Laqshya Media Group, shares his group’s experience with DOOH media in an interview with Rajiv Raghunath. Edited excerpts:
Laqshya Group has won the outdoor business account on the back of highly successful engagements with the brand in recent times.
Laqshya Solutions ideated and executed the landmark air conditioned BQS innovation
Laqshya Media Group now plans to escalate the matter and claim damages from the authority. The OOH firm held media rights on a set of public...
The campaign is executed by Rapport Chrome
The campaign is executed by Xperia Group
The campaign is executed by Posterscope
The campaign is conceptualized by QMP Triloke.
The campaign is executed by Laqshya Media Group
The WOO Global Congress was held in Mexico City from June 4-6 2025
Tejash's expertise lies in navigating the evolving media ecosystem, optimizing channel mixes, and crafting high-impact communication strategies.
Aatika Ansari’s distinguished career is marked by a focus on driving efficiencies through marketing and media process transformation, specifically strengthening...
Released by Ocean Outdoor, the UK’s premium DOOH media owner, in partnership with Lumen Research, the media attention measurement leader,...
Goldee's career spans critical roles at major organizations including Telenor India, Bharti Airtel India, Reliance Communications, and Times of India.
Urvashi brings years of strategic marketing and brand management experience primarily within the personal care and healthcare segments of the...
Speaking at the World Out of Home Organization’s annual congress in Mexico on 6th June, Tim said 60 years on...
OOH sees 16th consecutive quarter of growth; Digital OOH surges 9% Year-over-Year
Prior to her role at Nestle, Ambika honed her skills during impactful stints at leading agencies, where she worked on...
Suman brings over 18 years of profound experience and a commendable track record of leading portfolio brands and driving significant...
