The discussion will centre on 'What should OOH do to attract more brand spends'.
The initiative comes from the Group's new vertical Laqshya Public Relations
The display, installed at Bandstand Promenade, Bandra in Mumbai, creates an anamorphic illusion or anamorphosis, which is a distorted projection that reveals itself once the onlooker...
The account was won following a multi-agency pitch and involved executing an approximate 4000 sq. ft. pavilion for the Government of India at the 23rd World...
Laqshya Media Group executed the multi city campaign for Hero Lectro E-cycles, that was planned through the AI-powered OOH tool ‘SHARP’, which helped to get the...
The 30-day campaign across Delhi, Mumbai, Bangalore, Chennai and Hyderabad builds buzz around the name of the new model.
The brand kicked off the new campaign in partnership with Laqshya Media Group across top ten cities.
Iconic, large format and cluster media have been utilised to bring out the beauty of the brand’s new collection of diamonds called ‘Moods of the Earth’
Amidst of global pandemic, the brand takes responsibility to create awareness about Staying Safe during Unlock India 3.0 drive
ZEEL creates stir with a teaser campaign rolled on the lines of #BanegiBaatSaathSaath, marking a positive comeback with new content, in association with Laqshya Media Group
The campaign is executed by Rapport Chrome
The campaign is executed by Xperia Group
The campaign is executed by Posterscope
The campaign is conceptualized by QMP Triloke.
The campaign is executed by Laqshya Media Group
The WOO Global Congress was held in Mexico City from June 4-6 2025
Tejash's expertise lies in navigating the evolving media ecosystem, optimizing channel mixes, and crafting high-impact communication strategies.
Aatika Ansari’s distinguished career is marked by a focus on driving efficiencies through marketing and media process transformation, specifically strengthening...
Released by Ocean Outdoor, the UK’s premium DOOH media owner, in partnership with Lumen Research, the media attention measurement leader,...
Goldee's career spans critical roles at major organizations including Telenor India, Bharti Airtel India, Reliance Communications, and Times of India.
Urvashi brings years of strategic marketing and brand management experience primarily within the personal care and healthcare segments of the...
Speaking at the World Out of Home Organization’s annual congress in Mexico on 6th June, Tim said 60 years on...
OOH sees 16th consecutive quarter of growth; Digital OOH surges 9% Year-over-Year
Prior to her role at Nestle, Ambika honed her skills during impactful stints at leading agencies, where she worked on...
Suman brings over 18 years of profound experience and a commendable track record of leading portfolio brands and driving significant...
