Kolkata based outdoor advertising firm Enkon provides advertising space to some 2500 shopping carts in Bengaluru, 400 carts in Kolkata and 800 n Mumbai
Spread across 12 cities, the month-long campaign has been executed in print, digital, alternative and outdoor media
It emerges that a new version of wall painting offers more quality, longevity and multiple application possibilities
Ideated by Creocraft, the campaign in Calcutta’s art hub Kumartuli, had a carnival by local artists to celebrate World Art Day and Bengali New Year
With an investment of Rs 4 crore, the foot over bridge has been executed under the PPP model with Kolkata Municipal Corporation
The brand opted for the SUV display at South City Mall along with IPL 2019 trophy
Ideazfirst Marketing Services executed the brand display and customer engagement activities at the Kolkata book fair
The brand is promoting its new store launch in the city
The campaign had VR activation at South City mall in the city and marks a first for the Eastern market in technology-enabled promotional activity
Media owners fully back the Kolkata municipal body’s initiative to ensure structural stability