National carrier to float bids for vinyl-wrapped ads on trains; eyes Rs 2,000-crore revenue
Indian Railways has invited technical bids for commercial publicity rights in the North Western Railway Zone, North Central Railway Zone, North Eastern Railway Zone, Southern Railway...
Indian Railways is striving to substantially increase its Non-Fare revenue by monetising its physical and digital assets such as trains (inside and outside), passengers, station platforms,...
Indian Railways will be inviting bids to 12 tenders for outdoor media outside stations this month and 5 packages for train wraps and other internal media...
As part of Indian Railways' plan to bring 6 stations under the RDN, Jaipur station will be the next to join the digital network
Indian Railways has decided to turn all signages within the stations, and on platforms and FOBs of 2,000 A-D class stations into only digital ones. Plans...
The stated objective is to achieve accelerated growth in non-fare revenues by leveraging the vast Railway infrastructure for big commercial returns
We have developed several elements of change in the way the Railways functions to keep up with the evolving technology, said Rail Minister Suresh Prabhu at...
The contract offers the OOH firm the rights on train wrap advertising, in-train branding and development of other advertising inventory on New Delhi Mumbai Central Rajdhani...
Indian Railways is starting a Rail Display Network (RDN) in association with RailTel. The RDN will facilitate robust railway information communications, as well as offer compelling...
The campaign is executed by Ideacafe.agency
The campaign is conceptualised by SW Network
The campaign is executed by Say It Loud Media
The mobile unit, designed as a transparent showcase, offers a walk-in experience where visitors can explore products firsthand.
The brand witnessed an engagement of over 1.2 million fans with its experiential marketing brand activation
The Green Line, forming a vital North-South link in Bengaluru’s metro network, covers 33.46 km and includes 32 stations, connecting...
The panel that Shalini will participate in will address a key paradox: despite South India recording the highest GDP growth...
This experience is executed in collaboration with Platinum Outdoor
In her session, Garima will explore how OOH media, when thoughtfully integrated, can enrich the experience of public spaces rather...
The third edition of South India Talks OOH set to take place on April 30, 2025, at the Chennai Hilton...
This campaign is done in collaboration with Laqshya Media Group
Shashi Sinha believes that to move forward, the industry must focus on building a trained workforce, developing clear processes, and...
In his session titled ‘Decoding Digital OOH Screen Procurement: A Check-list for Buyers’, Sanket will address the growing need for...
This structure is placed in partnership with Times OOH
The third edition of South India Talks OOH set to take place on April 30, 2025, at the Chennai Hilton...
