Media Planning & Buying
Brands to get a ticket to ride on Indian Railways
National carrier to float bids for vinyl-wrapped ads on trains; eyes Rs 2,000-crore revenue
The world of commercials is set to invade the spaces of trains in India, both inside and outside, giving the passengers a feeling familiar to the experience of seeing billboards while driving along highways or sitting in Metro trains.
To boost revenues, the Indian Railways will soon be inviting bids for vinyl-wrapped advertisements on trains. The move is likely to cover 10,000 trains, garnering an additional revenue of Rs 2,000 crore for the national carrier.
A tender will be floated later this month.
-
InsightsWhy is India’s digital signage market not looking beyond the screen?
-
CampaignsChandak Vansham’s swinging Ganpati OOH campaign in Mumbai
-
CampaignsBRND.ME’s perfume brand Villain puts its Gold Revolver on the move across Bengaluru
-
CampaignsFlipkart Minutes serves up Barosi Ghee in a larger-than-life OOH execution