The key reason for the non-fare revenue shortfall may be attributed to the consolidated media packages failing to gain traction
Advertising rights will likely be handled by the various commercial divisions all over again
Technical bids for Indian Railways’ advertising Package No. 15 (Delhi OOH) and Package no. 48 (Northern Railway) will have to submitted with the authority before 3PM...
The three packages are: Package no.44 (Western Railway Zone excluding Suburban section of Churchgate to Virar), Package No. 45 (Central Railway Zone excluding Mumbai Area) and...
On Package no. 16, which was the focal point of discussion at the pre-bid meeting in Mumbai, the media owners expressed concern over the high reserve...
The meeting drew the participation of a wide cross-section of OOH media owners from across the country
Under the Swiss Challenge project, the railway had invited innovative OOH advertising project to boost non-fare revenue generation
The reserve price for the first year for the package covering Delhi Area is Rs 39,34,08,000, whereas the reserve price for the package for the South...
Collaborates with Vyoma technologies to intensify its 2017 campaign across 279 railway stations in 7 states engaging with 10 crore people every month.
The pre-bid meeting for seven Zonal Packages for commercial publicity rights will now take place at the RITES office in Gurgaon on April 20, at 11AM.
The campaign is executed by Ideacafe.agency
The campaign is conceptualised by SW Network
The campaign is executed by Say It Loud Media
The mobile unit, designed as a transparent showcase, offers a walk-in experience where visitors can explore products firsthand.
The brand witnessed an engagement of over 1.2 million fans with its experiential marketing brand activation
The Green Line, forming a vital North-South link in Bengaluru’s metro network, covers 33.46 km and includes 32 stations, connecting...
The panel that Shalini will participate in will address a key paradox: despite South India recording the highest GDP growth...
This experience is executed in collaboration with Platinum Outdoor
In her session, Garima will explore how OOH media, when thoughtfully integrated, can enrich the experience of public spaces rather...
The third edition of South India Talks OOH set to take place on April 30, 2025, at the Chennai Hilton...
This campaign is done in collaboration with Laqshya Media Group
Shashi Sinha believes that to move forward, the industry must focus on building a trained workforce, developing clear processes, and...
In his session titled ‘Decoding Digital OOH Screen Procurement: A Check-list for Buyers’, Sanket will address the growing need for...
This structure is placed in partnership with Times OOH
The third edition of South India Talks OOH set to take place on April 30, 2025, at the Chennai Hilton...
