Major brands in their respective categories are advertising through the metro train wraps of DMRC's yellow line.
Handled by Delhi-based EG Communications, India Handloom, Allahabad Bank and Airwick resort to lower panels of Delhi Metro as part of their OOH practice.
EG Communications holds the ad rights on Line 2 that sees around 15.40 lakh commuters travel every day
EG Communications has bagged the rights to wrap DMRC Metro carriages on three lines for a period 10 years through an open tendering process