The platform is based on field data of OOH campaign universe with information on 400+ brands, 1,600 cities, 3,000+ campaigns and 85,000+ OOH inventory across formats...
Posterscope India packaged the campaign including selection of venues like arterial routes, youth hangouts, shopping destinations to residential belts using a wide mix of media formats
Kartik Iyer elevated to President - Media Brands and Amplifi; Shripad Kulkarni to move out by year-end
Amplifi, the media investment arm of Dentsu Aegis Network, aims to deliver a demonstrable uplift in media performance on a global basis.
Synthite Group is a million-dollar corporation known to be the world's largest value-added natural ingredient company
Rajesh Mani as an Executive Creative Director will head Ola, Suzuki and Jabong accounts whereas Kunal Madhavdas joins as Senior Vice President and will operate closely...
As part of the mandate, Vizeum will handle medium ranges across TVC, print, radio, OOH, digital and activations amongst others wherein Vizeum will focus on promoting...
As part of the mandate, Vizeum’s scope of work for its latest client will range across TV, print, radio, OOH, digital & activations
Indian OOH media is expected to witness 10% growth. While the highest growth is expected for digital i.e. over 35%, traditional formats like TV and cinema...
Posterscope India won the OOH Agency of The Year award at the Global Marketing Excellence Awards held in Mumbai, With more than 30 awards in its...
The campaign, ‘Sleep Great to Look Good,’ challenges traditional perceptions by positioning sleep as a must-have beauty and fashion essential
The campaign is executed by The Local Talk
The campaign, built around the tagline “Bura na mano, Holi hai. Holi ka samaan in just 10 minutes,” highlights Swiggy...
To bring this philosophy to life, Kotak has rolling out a high-impact multi-channel OOH marketing campaign
This unconventional execution not only grabs attention but also reinforces IKEA’s message of accessibility and convenience, marking its presence in...
Out of Home landmarks the BFI IMAX, Piccadilly Lights and screens across Westfield London and Westfield Stratford City will power...
Paddy the founder, will be the CCO and Chairman while Ayesha Ghosh will be the CEO and Co-founder along with...
She will speak on the growth of Retail Media
A special felicitation ceremony took place at VI-John’s corporate office on March 12, 2025, where the official record handover was...
Media4Growth’s Women’s Month series continues, highlighting the voices of inspiring women shaping the OOH industry. In this edition, Melanie Lindquist,...
Will 2025 see the beginning of a new era for OOH where pDOOH becomes a commonly accepted part of the...
Launched on March 17 in Piazza XXV Aprile with Nati per Vivere
Aligning with ‘Goafest Village’, attendees can expect diverse and immersive experiences that reflect the multifaceted nature of the industry, making...
High-visibility Nyx OD LED displays enhance brand engagement at a major Western Express Highway bus stop.
Vinkoo Chakraborty, President of Rapport Chrome, shares her journey of leadership, resilience, and the evolving role of women in the...