OAA is one of the most respected forums in outdoor advertising, says Jignesh
The OOH campaign reinforces American Express’ positioning at the intersection of people’s business & lifestyle
Raghav Subramanian is COO (Partnerships), IPG Mediabrands – India; Habeeb Nizamudin is CMO, IPG Mediabrands – India
OgilvyOne developed the overall campaign while Kinetic India handled the OOH promotion
American Express placed a 3D enabled'Holographic Box' to attract the attention of business and leisure travellers at T3. The activity was spread over 30 days
The American Express campaign at Mumbai Metro One is impactful during morning traffic hours, where about 10-15 people halt every half hour to show interest in...