Creative Concepts

Unilever deodorants go big at Tesco UK with immersive OOH installations

These installations wrap around digital screens and feature sensory elements, including an atomiser that releases fragrance for passersby, transforming store exteriors into immersive brand showcases.

Published

September 11, 2025

M4G Bureau

Unilever’s deodorant brands have rolled out a striking outdoor media activation across the UK, using oversized, interactive OOH installations outside selected Tesco stores to showcase their latest innovations.

Live from 3 September until 16 September, Giant packs of Unilever’s new Lynx Fine Fragrance and Sure Whole Body products now dominate entrances at Tesco locations in New Malden, Wokingham, Borehamwood, Peterborough, and Leicester. These installations wrap around digital screens and feature sensory elements, including an atomiser that releases fragrance for passersby, transforming store exteriors into immersive brand showcases.

Previously, a towering Sure Whole Body Citrus Fresh Lotion pack outside Tesco drew shoppers with its sheer scale and visibility. The current Lynx Cherry Spritz aerosol display builds on that impact combining scent, sight, and bold design to ensure the product captures maximum attention.

By bringing the product experience outdoors, these OOH installations extend retail media into public space, reinforcing Unilever’s leadership in the UK deodorant category and amplifying awareness of their latest launches right at the point of sale.