Campaigns
Zomato makes 50-50 deal with Hyderabad audience
After ‘Food For Thought’, the brand launches a city centric campaign in Hyderabad to tickle the taste buds of masses with a ‘50% off’ deal; the campaign was once again handled by MOMS Outdoor Media Solutions
Online food ordering destination Zomato has once again made an impressionable presence on the OOH canvas with a “50-50 deal” for customers. The brand beckons consumers in Hyderabad with a discount deal on every dome delivery. The current campaign of the brand, like the earlier ones, was planned and executed by MOMS Outdoor Media Solutions.
Zomato has taken to OOH in a big way, even as the brand makes is presence on TV. The brand was last seen on OOH with its ‘Food For Thought’ campaign.
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industry updates
Kolonkojoyini uses Maa Durga installation to highlight stigma faced by trafficking survivors
Hocco brings its East India debut to Kolkata streets with a pujo-themed campaign
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US study finds OOH delivers $7.97 in marginal profit ROI as DOOH adoption triples
Zomato serves up a Garba-inspired OOH twist with a ‘not a Blinkit ad’ billboard
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‘OOH is an important channel to connect with corporate audiences’
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CampaignsZomato serves up a Garba-inspired OOH twist with a ‘not a Blinkit ad’ billboard
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Creative Concepts
Signpost India turns Bengaluru Metro into a canvas for Karnataka’s cultural heritage
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Contracts & InvestmentsTVS Motor appoints Dentsu for integrated media mandate
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Industry NewsUS study finds OOH delivers $7.97 in marginal profit ROI as DOOH adoption triples