Vistara promises a premium travel experience all the way

Airlines are seen to take the OOH route time to time to reconnect with their prospective customers. Such campaigns are usually visible in corporate and commercial clusters or on the routes connecting the airport. Even as many airlines focus on attract fare offers, Vistara has opted to highlighted its premium offering. The brand has launched an OOH campaign that features the airline’s “premium economy class”.

The campaign has been rolled out in Delhi NCR and Bengaluru. With its brand purple hue in the background, the creative of the campaign showcases a comfortable sitting cabin with a smiling passenger that is highlighted with LED lighting on some sites. The campaign has been handled by OAP agency.